Newsletter May 2007
Dear readers,
A lot is happening on the search market. Google's acquisition of DoubleClick, Microsoft's buying of AQuantitive and Google's rumoured acquisition of Feedburner clearly indicates a boom in search. To see how we can help you keep up with this fast moving market and become a stronger competitor, visit our website or give us a ring. In the meantime, we continue to serve you some fresh news.
Håkan Mauritzon, CEO, Relevant TrafficEurope
NEWS
Google's Universal Search: Where Video and SEO Meet
Google's new universal search model will aggregate information from across all of the search giant's content sources--videos, images, news, maps, books and Web sites--into a single set of relevant results. Announced at the Google Searchology event, and with full national functionality slated for the end of today, the company's goal for universal search is to create "a seamless, integrated experience to get users the best answers," said Marissa Mayer, Google vice president of search products and user experience at Google.
Microsoft Agrees to Purchase AQuantive for $6 Billion
Microsoft Corp. agreed to buy AQuantive Inc. for about $6 billion, its biggest acquisition, as the world's largest software maker seeks to catch up to Google Inc. in the online advertising market. AQuantive shareholders will receive $66.50 a share in cash, that is more than 29 times the Seattle-based company's anticipated 2008 earnings before some items. Google’s buying of DoubleClick Inc., competes with AQuantive in creating Web ads and measuring whether they reach the target audience, and Yahoo! Inc. is adding Right Media Inc.
Google teams up with Salesforce- report
Google and Salesforce.com are discussing an alliance that could see the two bundle web-based applications, according to a report. The Wall Street Journal said that details of the potential partnership are yet to be decided but that an announcement is due in the coming weeks. Salesforce.com provides web-delivered applications for the corporate market, such as customer-relationship management (CRM) systems. Meanwhile, Google has released a version of Google Apps tailored for internet service providers (ISP) and web portals.
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