Newsletter June 2007
Dear readers,
Relevant Traffic is proud to announce that from the 1st of July our new sales office in Oslo , Norway will be opening with five brilliant employees from the search marketing industry. We have also just opened the doors to our third German sales office, located in Munich . This office will be covering sales in South Germany, Austria and Switzerland and is headed by Jürgen Wiest , our German Country Manager.
We are now taking a break from providing you with search marketing news until September, so I will take this opportunity to wish you all a lovely summer!
Håkan Mauritzon, CEO, Relevant Traffic Europe
NEWS
Google Privacy Issues
Peter Fleischer, Global Privacy Counsel of Google, now says that Google will anonymise its search server logs after 18 months, rather than the previously-established period of 18 to 24 months. Google is harvesting a lot of data from users of Google’s toolbar, email, search history and other features. The data help Google deliver more accurate and personalized search results. This practice is controversial, as many argue that Google knows too much about the searching and surfing habits of its users.
Search Engine Quintura Gets Venture Capital Funding
Quintura has raised several millions US dollars in Series A funding from Mangrove Capital Partners. The company will launch an affiliate program and add tag cloud advertising. “Since our first meeting in spring 2006, we have really enjoyed working with the team of Mangrove Capital on our challenge to beat Google. We came to a mutual decision on raising new funding entirely from Mangrove.” says Yakov Sadchikov, co-founder and CEO of Quintura.
Google Maintains the Search Lead
In the latest report from comScore, Google has maintained its lead on other powerful search engines. According to the report, Google captured just over 50% of U.S. searches in May. That is a full share point over April numbers. Americans conducted more than 7.6 billion searches in the time period; Google accounted for roughly 4 billion of those searches. Yahoo remained in second place with 26% (2 billion) of total searches, Microsoft ranked third with 10.3% (782 million) of searches and Ask.com remained in fourth with 5% (384 million) of searches. Time Warner Network rounded out the top five with 4.6% (348 million) of May searches. Google was the only search engine to gain in share (1%). Yahoo fell 0.4% as did Ask.com (down 0.1%) and Time Warner Network (0.4%). Microsoft sites remained steady with no change.
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