Newsletter February 2007
Dear readers,
For you who didn’t make it to the Search Engine Strategies in London this month the main topics were Organic Search Optimisation, Social Search Issues and sessions on Web Analytics and Measuring Success. We were very proud of Anders Hjorth, Head of Research and Production here at Relevant Traffic, who made a great speech regarding customised landing pages that proved to be very popular. If you want to know anything more in depth about his speech or anything else, call us!
Håkan Mauritzon, CEO, Relevant Traffic Europe
News
Google personalized search launch
Google has launched a new service that when you're signed into your Google account, you'll have access to a personalized Google—one that combines personalized search results and a personalized homepage. The search engine will monitor your searches then according to your preferences it will suggest at-a-glance information that you care about.
Yahoo’s new software Go for Mobile 2.0
Yahoo announced a new software, called Go for Mobile 2.0, that makes it easy to move among various online services providing news, sports scores, maps, weather, movies, photos and e-mail. The free ad-supported services will be tailored to match a user's settings, like ZIP code and stock preferences, on Yahoo's existing online services. The software will also be equipped with a search service, "oneSearch," that will interpret a user's intent and deliver results accordingly. When a user searches for a sports team, the service will make a bet that the user is interested in the latest scores, a team profile and news related to the team, and return those first. More general Web links, like those returned in typical Internet searches, will be de-emphasized.
The Battle For Mobile Search
Google taking is taking a slender lead in the race of Mobile Search with 4.75 million monthly subscribers, followed by Yahoo with 3.65 million, and MSN with slightly less than 1 million subscribers, according to mobile researcher M:Metrics. When it comes to Web search engines, Google is the winner by a wide margin, handling nearly twice the requests of its closest competitor, Yahoo! But the mobile search game is different because it down to each search company's relationship with the carriers. Google does have a lead worldwide thanks, in part, to deals with leading telecom companies in China, India, Japan, and Europe
Ask.com Renews Deal with LookSmart
Ask.com and IAC Advertising Solutions announced today that it would renew its license with LookSmart AdCenter for Publishers through 2009. The LookSmart service provides an auction platform, algorithmic based ad server and reporting engine, as well as an API for agencies and large advertisers. Ask uses LookSmart's AdCenter product as part of its Sponsored Listings program. The automated open-auction system allows search marketers to purchase, manage and optimize campaigns on Ask.com and its publisher network. Ask.com Sponsored Listings currently process more than five billion queries each month, and supports over 30,000 advertisers bidding on more than 10 million keywords.
MORE READING
Using Honey Pots and Sleepers To Get Higher Search Engine Rankings
http://www.pandia.com/sew/379-honeypots.html#more-379
MSN Reporter – A Digg Competitor from MSN
http://liveside.net/blogs/main/archive/2007/02/15/msn-trials-digg-competitor-msn-reporter.aspx