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RELEVANT TRAFFIC NEWSLETTER APRIL 2008
Dear readers,
In these times when many business transactions start on the internet through “Googling” we are offering two free half day seminars on how to capture and communicate with those potentially new customers; How companies look for new suppliers and products and how the process has changed through the years. These seminars are held in Oslo tomorrow the 29th April and in Stockholm on the 16th May. Please book yourself in now since spaces are limited!
Leif Eliasson, CEO Relevant Traffic Europe
NEWS
Microsoft Improves Live News Search
Last week Microsoft launched a new redesigned and revamped version of its news search engine. According to the Live Search Blog these are the most important changes: * Aggregated news: Live now pulls in up-to-date news headlines for users to browse, which include top stories and category-specific articles. Breaking news is clearly identified and up to the minute when it happens. *Local news from US states. *Multimedia content, including images and videos with smart-motion thumbnails.
Yahoo Earnings Barely Beat Analysts' Forecasts
Posting first-quarter earnings that beat analyst expectations, Yahoo co-founder and CEO Jerry Yang that the financial results showed the company's "strategy and investments are starting to pay off" in realizing full value for the Web portal. But Yahoo's unchanged outlook on revenue for 2008 may not provide enough leverage to help the company fend off an unsolicited takeover attempt by Microsoft or push up its offer price.
We Still Don't Rely on Video Search
While video content continues to skyrocket, people still don't rely on video search. Over half of people, in a recent ClipBlast survey, said they find videos through their own exploration (53%) or recommendations from others (52%). However, a sizeable amount (40%) searched for specific videos. What's surprising are the differences based on sex, as 45% of males searched while 35% of females did so. There was a racial divide reported too: nearly 60% of non-Whites and 35% of Whites reported search activity. It's hard to say why there's such a spread, even accounting for survey size.
MORE NEWS
Microsoft Investors Call for End to Fight with Yahoo